RESUME

Commerce Content Marketing Manager

Afterpay | Growth Marketing

Remote

Develop and manage Afterpay's in-app content strategy to drive engagement, retention, and revenue
Introduced a monetization content program for ads/sales team to sell to both enterprise and SMB brands
Support product with content strategies and opportunities for upcoming go-to-market launches
Create tailored content for key customer cohorts and touch points to drive adoption and conversion
Strategically position editorial programming to serve full-funnel marketing initiatives across social/CRM channels
Curate and maintain the editorial content calendar with a data-driven approach
Strategize around key shopping moments, user journeys, larger brand campaigns, and social trends
Measure editorial success through defined KPIs and identify any gaps in content for improvements
Write detailed project briefs and review design in partnership with creative team for all key landing pages in app
Build out finalized content in the Afterpay app by utilizing Builder, CMS, Figma and other tools
Managed over 150 editorial campaigns for the app, driving 5+ million in referrals in under 2 years
Serve as project manager to develop impactful content programs for marketing and retail tentpole events
Manage a team to assist in end-to-end editorial development

Sr. Editor + Partnership Support Manager

BuzzFeed | Shopping + Commerce

New York, NY + Remote

Managed and optimized paid affiliate programming within shopping content at BuzzFeed
Analyzed brands for partnerships, selecting those with the highest potential to convert and drive revenue
Managed a team of commerce writers, including 20 freelancers
Built an affiliate placement tracker to monitor hundreds of brand placements within content
Wrote and edited product roundups and SEO-focused shopping guides while prioritizing revenue and strategy
Contributed over 500 shopping articles, driving more than $2.5 million of revenue through affiliate linking
Closely monitored revenue trends across the team to create a data-driven strategy around top-performing articles
Provide feedback to smaller brands on how to improve their site for better affiliate marketing results

Writer

BuzzFeed, Shopping + Commerce

New York, NY + Remote

Wrote product roundups, personal reviews, and highly-reviewed Amazon products
Created product content for the BuzzFeed site, app, and social media platforms
Tracked and analyzed post data (e.g. how a certain product sells) to understand well-performing content and develop more relatable articles

Planned, scheduled, and promoted Food Network content on various social media platforms
Developed an editorial calendar to create an exciting and valuable content experience for 32M+ followers
Fostered social media communities and monitored conversations across platforms
Produced Facebook Live shoots with Food Network talent and innovative chefs throughout NYC

Created lifestyle content and built photo galleries for a variety of HGTV + DIY Network blog posts
Input metadata for individual photos within the photo library to improve SEO
Interviewed upcoming designers for HGTV’s Designer Stories and wrote articles showcasing their talent

Social Media Coordinator

Food Network

New York, NY

Editorial Intern

HGTV + DIY Network

Knoxville, Tenn.

EDUCATION

Bechtel Corporation, Nuclear Security & Environmental

Public Affairs Intern - Reston, VA

Summer 2015

Published internal news articles for the enterprise-wide website
Compiled and issued daily news clips related to company business to all Bechtel employees
Presented summary of work accomplishments to executive management

Study Abroad Program in Cyprus

Summer 2013

Spent six weeks in Cyprus producing a documentary through the University of Tennessee
Conducted interviews with locals and collected B-roll

University of Tennessee

Bachelor of Science: Journalism and Electronic Media

Knoxville, Tenn.

Cum Laude