RESUME

Develop and execute partner marketing content strategies for $Afterpay, driving revenue, customer acquisition, and product adoption across owned channels (e.g. CRM, app, social).

Manage content plans for hundreds of enterprise, mid-market, and SMB merchants, supporting their priority campaigns.

• Collaborate with Ads and Sales teams to drive monetization through strategic content placements.

• Position content programming to serve full-funnel business marketing initiatives.

Supported the Afterpay x Cash App convergence, overseeing visual merchandising and rebranding efforts across merchant locations, refreshing B2B content, and creating new content for the app for consumer education.

Manage cross-functional collaboration with teams including Sales, Marketing, Creative, and Product to ensure seamless execution of campaigns that meet business goals and deliver a superior user experience.

Owned content calendar and reporting, utilizing data and KPIs to track the effectiveness of campaigns and identify areas for improvement, ensuring alignment across both merchant priorities and brand goals.

• Built and executed experimentation roadmaps, testing different messaging, targeting, and creative strategies to improve channel performance, leveraging results to iterate and optimize campaigns.

Drive adoption of new marketing tools and processes to improve efficiency, scalability, and performance across programs.