When I joined the Afterpay team, there were no content offerings within the app. Over the last two years, I built out a commerce content strategy that could be utilized across channels, at different touch points in the user journey, and at every level of the marketing funnel to ensure we delivered the type of content different customers wanted to see. I've helped drive content strategies for product GTM launches, supported integrated campaigns with content exclusive in-app content hubs and experiences, and built a reliable content monetization program for ads and sales.