KAYLA
LAVORATO

A little about me.

 

I’m a product marketing manager with roots in content strategy and partner marketing, primarily focused on fintech. I specialize in developing go-to-market strategies, shaping product direction through customer insights and cross-functional collaboration, and creating content that balances user relevance with revenue objectives.

 

My approach centers on developing strong relationships with Product, CRM, Lifecycle, Brand, Sales, and Creative teams to build clear, effective initiatives that drive adoption, engagement, and business impact.​

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And mixed in with all of that, I just love to make things look pretty. As a proud former high school yearbook editor, telling stories and crafting narratives is my true bread and butter, and nothing brings me more joy than injecting that life to product launches and brand campaigns.